5 Reasons Mobile Apps Are a Better Way To Manage Your Accounts Online

By Harry Guinness

Whether you’re updating your account information, checking a bill or contacting support, a mobile app is often the best way to do it. They’re generally faster and easier to use than a mobile website, and have more features. They’re also just as safe and secure.

The MyFrontier app has been created to bring you all 5 of these benefits. Check below to see the reasons a mobile app is the way to go.

1. Mobile apps are designed for your device

Mobile apps are designed and built to run on your smartphone or tablet platform. iPhone apps, for example, are customized to best fit the size and resolution of iPhone screens and to integrate nicely with the rest of the operating system. It’s the same with Android apps.

On the other hand, websites are normally a one-stop shop for every possible device. Even a great mobile-friendly website like this blog has to accommodate everything from smartphones and tablets to laptops and smart fridges. This means they can’t be as nicely customized for your smartphone or tablet, so navigating around can be a little bit trickier—you have to be able to find what you’re looking for, whether you use a touchscreen or a mouse.

Also, because websites can be visited by anyone anywhere in the world on any device, you often encounter cookie notifications, location selectors and other pop-ups. These are important features that make websites usable for everyone, but they can still be annoying to have to tap past.

2. Mobile apps are faster and easier to use

Because mobile account apps are designed specifically for your phone and tablet, they’re generally faster and easier to use than a website.

One of the simplest ways apps make your life easier is they can keep your login details saved. You can often log in and manage your account just by opening the app. For important, secure apps, like your bank’s, you may need to use your device’s face or fingerprint unlock, or possibly enter a short PIN.

With mobile websites, though, you normally have to type out your email address and your full password to get into your account. Plus, you often have to find where the login page is hidden.

And this is another reason apps are great. They’re normally much easier to get around. The menus, settings and other options are all laid out, so you can find and navigate them using a touch screen. There’s often a home screen, so the most common options are only a single tap away. Websites—even great mobile websites—seldom have things organized as clearly.

3. Mobile apps are safe and secure

Mobile apps can be safer and more secure than mobile websites. One incredibly common scam is called “phishing.”

In a phishing attack, scammers create a fake website that looks like a bank, a popular shopping site, a streaming service, a shipping service or anything else. When someone tries to log in by mistake, the scammers steal their login information. They can also attempt to steal credit card information by saying there’s a problem with your account or an unpaid bill and you need to enter payment details to log in.

Because mobile apps have to be downloaded from an app store, it’s much harder for scammers to create a phishing attack. Both Apple and Google vet the apps that are listed in their stores and have procedures in place to prevent these kinds of scams.

4. Mobile apps have more features and benefits

Mobile apps are able to integrate with your smartphone and tablet, which means they often have more convenient features.

Say you want to contact support using the Live Chat feature. If you use the mobile website, you’ll normally need to keep the page open and check it to make sure you haven’t received or missed any new messages.

With a mobile app, though, you’ll most likely get push notifications—just like you do when a friend sends you an SMS message. Instead of being stuck waiting for a reply from support, you can go about your day. You only need to check your phone when you hear it beep.

And it’s much the same with other features. Some brands use push notifications to offer special deals, tell you when your order has shipped or let you know when an item you wanted is available for sale. You just don’t get these things with a mobile website.

5. Mobile apps put you in control

Best of all, mobile apps put you in control of your accounts. Whether you’re banking, paying utility bills, shopping or ordering movie tickets, a mobile app gives you quick access to everything you want to do. You don’t need to navigate to a website and then find your login details—you can normally do it all yourself from your smartphone.

Many popular brands, companies and services now have a dedicated mobile app. The simplest way to find it is to check their website and follow the link to the correct app store. Alternatively, you can search the Apple App Store or Google Play Store for the company name. If they have an app, it will show up.

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Product features may have changed and are subject to change.