How Do I Know Which AI Platform To Use?

By Rachelle Dragani

Artificial intelligence (AI) isn’t new—but you wouldn’t know that based on the buzz it’s been generating lately. Thanks to recent advances in the space and consumer-friendly tools, it’s easier and more affordable than ever for even the least tech-savvy among us to solve problems using an AI platform.

From coming up with an ad campaign to planning your next getaway to getting more out of a Zoom, there are endless ways to take advantage of newly accessible AI platforms—especially useful if you’re running a small business from home. Here’s what you need to know to get started.

Which is the best AI platform?

This is the wrong question to ask when choosing AI platforms. There is no one best AI tool—there’s just the one that’s going to serve your specific needs the best. Consider the capabilities of AI, what fits your needs and the various platforms available to you.

Generate new content

AI tools can come up with snappy social media captions for a budding business, help you brainstorm new product ideas or visualize your creative work in different ways.

ChatGPT and Bard are two of the most buzzed-about, free generative AI tools. They’re free and easy to use, so they’re great for experimenting. You can put in prompts like “Think of 10 compelling email subject lines for an email promoting my new cookbook” or “Brainstorm 3 new blog post ideas that will excite Gen Xers thinking about retirement planning.” If you like this type of tool but want something more advanced, especially if you’re in the creative industry, you might turn to Runway or Flawless, which can help develop more specific storytelling narratives or ideate and create stunning visuals.

Improve productivity

You might turn to AI tools to come up with suggestions for a smarter workflow or to design personalized call scripts to drive sales.

Zapier allows you to design customized, intelligent workflows that help make everyone’s day more seamless and efficient, along with creating chatbots that could boost productivity with a customer service team.

Get more out of your data

If you have a business with mountains of data but aren’t sure what to do with it, AI tools can not only  help you organize and better visualize it, but also help you unlock key insights that could take your business to the next level.

Tools like Microsoft’s Azure Machine Learning, H2O AI and, for more tech-savvy users, Nvidia AI are great at taking giant disconnected data sets and helping you gain insight from what’s beneath. AI is able to handle far more complex tasks than what was possible even recently, so it can help you problem-solve and analyze data to make the most of it.

Automate tedious tasks

AI platforms are great at doing the boring day-to-day stuff needed to run a business, freeing you up for the more creative, personal and stimulating tasks. AI tools can summarize meetings, process documents or help you create a website.

Amazon has been in the AI space for decades, so its suite of AWS Cloud Computing tools are a comprehensive way for businesses of all sizes to get the benefits of the cloud and utilize tons of AI tools that help automate daily drudgery.

Tips for AI success

While you’re diving into the exciting world of artificial intelligence, keep a few things in mind, no matter which tool you choose:

1. You don’t have to do AI alone. While tools like ChatGPT and Bard are designed to be free and easy-to-use tools for anyone, partnering with an established leader in the space like AWS or Microsoft can help you ensure that you’re getting the most out of your investment in AI. With packages available for every level of professional or creative use, their experts can help you unlock ways to use the tools that you didn’t even realize existed.
2. Remember that AI is a tool, not a person. AI capabilities are incredible, but they’re meant to work alongside humans to help you be more productive, not completely replace anyone. Lean on it for brainstorming, improving workflows and eliminating tedious tasks, while remembering that we all still need the creativity, ingenuity and innovative spirit that only humans can currently produce.
3. Double- and triple-check the content you’re creating. Generative AI tools like ChatGPT are getting smarter and more sophisticated by the minute, but they’re still only trained on information that humans have already created—and therefore can still turn out info that’s inaccurate or a little “off.” Go over any content carefully to make sure it’s exactly what you want to say before you let it go public.
4. Be careful about what you’re putting into an AI system. Many AI platforms are trained not only on data that’s been fed to them in the past, but the information they continue to collect as they work for you and other users. In other words, it’s possible that what you put into a system could eventually be mined as useful data to improve that AI platform, benefitting future users. If you have a very brand-specific voice or want to use an AI tool to gain insight from sensitive data, like customer information, you might want to work with a tech partner or invest in a platform that prioritizes security. This will help keep your AI platform interactions safe, and ensure your info won’t eventually be used to help give a competitor an edge that was once only yours.

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